THE SHOOTING

In Mexico, journalism can cost you your life. Since 2000, more than 200 journalists have been murdered or disappeared for doing their jobs. With a journalist targeted every 14 hours, Article 19 and Diario La Union recognized the urgent need to turn apathy into outrage and make visible what is often buried: the impunity behind every headline. Together with Grey, the brands sought to reignite global awareness and pressure for justice through a powerful metaphor that couldn’t be ignored.